Webinar/CE Series: Building and Sustaining a Thriving Private Practice: From Start to Finish | APA

Launched in 2021

APA wanted to enter the continuing education (CE) space which is revenue generating and an important value-add for APA members -- CE credits are a requirement of licensure for clinical psychologists. I developed a ten-part continuing education (CE) series designed to take members through the lifecycle of owning a private practice. It was very successful, helping to generate over $100k in revenue.

In 2022 and 2023, I followed it up with:

Length: 60-minutes

Frequency: 10-part exclusive series

Results: Over 3000 registrations | $100K+ revenue

Key contributions:

Developed the concept and name of the series
Identfied and hired the host and 20 presenters
Worked with the host to develop/refine the topics for each session
Reviewed presentations to ensure they were in keeping with APA's standards and policies
Managed the marketing and promotion (email, social, house ads)
Produced each live event and served as the APA announcer

Webinar Series: Supercharge Your Presence | APA

Lauched in 2018 - present.

Developed to generate engagement with members and lead generation for new members.

The program topics aim to help members at all career stages build their professional personas.

Length: 60-minutes

Frequency: 5-6/year

Fee/Cost:Free/Benefit of membership

Registrations/year: +10K

Key contributions:

Developed the concept and name of the series
Identfied and hired the two main presenters
Work with main presenters on topics
Review presentations to ensure they are in keeping with APA's standards
Manage marketing and promotion (email, social, house ads)
Produce each live event and serve as host
Prep and edit recording for publication

Webinar Series: How Did You Get that Job? | APA

Launched in 2017 - 2022 (converted to a video interview series in 2023)

This webinar series is designed to generate engagement with members and lead generation for new members.

In this series, APA interviews people with psychology degrees working in various fields to find out how they got their job and what they do on a daily basis. These live or on-demand presentations also provide members with practical skills that will help them find, secure and keep a job.

Talks/Chats
Workshops
Virtual Event -- held in December of 2018, drew over 5K registrations.

Length: 30-minutes (talks), 60-minutes (workshops)

Frequency: 6/year (talks), 4/year (workshops)

Fee/Cost:Free/Benefit of membership

Registrations/year: +7K

Key contributions:

Developed the concept of taking the print column and evolving it to a webinar series
Identifed APA staffer to host series
Indentify and contact the guest psychologist featured in each interview and workshop
Produce live event and serve as host for workshops
Manage the marketing and promotion (email, social and house ads)
Prep and edit recording for publication.

In-Person Events

Some content just begs to be seen in real life. With the right topic, speakers and promotion, I can attract a captive audience to your next live event.

Live Event Series: Cutting Edge | AAAS

From 2011 - 2016, I developed a live lecture series for AAAS members called Cutting Edge. These talks, given by highly accomplished scientists/researchers, provide insight into emerging trends and advances in STEM (Science, Technology, Engineering and Math).

Audience Size: ~100-500 people/event